Elon Musk has completed the acquisition of Twitter. Fire the CEO and his CFO and promise a more open platform.
Elon Musk has reportedly completed the acquisition of Twitter and immediately fired its CEO, CFO, and legal, political, and trust executives.
Musk has fired Twitter CEO Parag Agrawal, CFO Ned Segal, and general counsel and head of legal, policy, and trust Vijaya Gadde (@vijaya).
Vijaya Gadde was responsible for making Twitter safe for users, working to remove hate speech and misinformation. She was also an executive who played a key role in former President Donald Trump’s ban.
Elon Musk Message to Twitter Advertisers
Musk tweeted an open letter to advertisers outlining what the future of advertising on Twitter could look like.
The message was vague in details, focused on requesting the kind of commercial he wanted to see.
He tweeted:
“I am also a firm believer that advertising if done right, can please, entertain and inform you. It can point you to the right service, product, or treatment.
It is imperative that we serve Twitter users with need-based ads as possible.
Unrelevant ads are spam, but relevant ads are actually content!
Fundamentally, Twitter aims to be the world’s most respected advertising platform that strengthens brands and grows businesses. Thank you to everyone who works with us.
Let’s create something special together.”
Elon Musk Explains Reason for Buying Twitter
In an open letter to advertisers, he outlined his vision for a social platform for all sides of the issue and said he hopes Twitter will help them participate in the discussion in a “healthy way.” I was.
He wrote:
“I acquired Twitter because it is important to the future of civilization to have a common digital city square where a wide range of beliefs can be discussed in a healthy way without resorting to violence.
There is now a great danger that social media will split into echo chambers of right-wing extremists and left-wing extremists, creating more hate and dividing our society.
Much of traditional media has fueled and responded to these polarized extremes in a relentless pursuit of clicks. This is because they believe they can make money, but miss dialogue opportunities in the process. “
Updated: Content Moderation, Free Speech & Control
The dismissal of the general counsel who hosted the speech on Twitter was a bold move, welcomed by some in the Twitter community but lamented by many others.
Tech entrepreneur Anil Dash (LinkedIn profile), CEO of Glitch and director of the Electronic Frontier Foundation, a digital freedom and privacy organization, said Musk had a negative experience on the first day of owning his Twitter.
Will Advertisers Have the Last Word?
It remains to be seen what the advertising landscape will look like once the executive responsible for eliminating hate speech and misinformation is gone.
Advertisers generally don’t like their branding displayed next to harmful tweets.
General Motors (Musk’s Tesla rival) is said to have stopped advertising.
As for Twitter users, many, he said, were already celebrating the lifting of what they felt were oppressive restrictions on free speech.
Featured image by nytimes.
