E-commerce is an ever-changing business. It is part of the digital world that has been continuously evolving since its creation. Not only that, the devices that access the Internet are becoming more sophisticated and convenient every day.
But some things never change.
Ecommerce businesses should always:
Make a good first impression
Take care of customers
Reach where they are
In this article, we’ll discuss the latest eCommerce tips for achieving these timeless goals.
Let’s dive right in!
- Make a good first impression with your customers
Customers make their first impressions of your e-commerce store very quickly. In fact, it only takes about 50ms to determine if people like your website.
This moment is important because you can only make a first impression once.
Ecommerce stores need to be as creative as possible to acquire lifelong customers. Investing in the best possible website design is the first step in improving the user experience.
Also, you should get your store on a reputable e-commerce platform like BigCommerce or Shopify. These platforms make it easy to create a clear and logical structure for your online store.
- Be customer-centric
E-commerce stores are far from customers and not as accessible as brick-and-mortar stores. Customers are not allowed to touch, touch or try on products prior to purchase.
The fact that it’s simply more convenient to shop from a website than to travel all the way to a physical store should be your starting point.
You have to show that you care about your customers. For example, you can set fair prices for all your products or free shipping. And the entire purchasing process, from selection to checkout, should be simple and easy to complete.
Follow these additional steps to engage customers with your website. It works well and motivates people to buy.
- Be Mobile Friendly
One of my online business tips is the importance of mobile.
Simply put, in today’s world it makes no sense to build your e-commerce business with mobile in mind.
Google has a free mobile-friendly test tool that shows how your site will look on mobile. We also suggest what improvements can be made to the website.
- Align your business with social media
Social media should be at the heart of your eCommerce brand.
Social networks like Facebook, Instagram, and Twitter can help you grow your brand awareness and customer base. As long as you use it well.
- Use more photos
Humans are visual creatures. In fact, we process visuals 60,000 times faster than text.
Take advantage of this by filling your landing page with visual content.
And luckily, this is one of the easiest eCommerce tips to follow. Just go ahead and add more pictures to your site.
- Track SEO
Search Engine Optimization (SEO) is the science of ensuring that your content ranks high when searching for related terms on Google or Bing.
Here are some SEO optimization strategies that can help you increase your inbound search traffic.
- Optimize your title, URL, and meta description to hit the keywords people are searching for
- Deliver quality content and keep it up to date
- Improve website loading time
- Implement Google Authorship
- Register your website with Google and Bing Business Webmaster Tools
- Use live chat
Adding live chat to your website is one of the most important improvements to the shopping experience.
Live chat helps potential customers make faster and more convenient decisions. This way, your customers will have all the information they need at their fingertips.
- Create Call-to-Action & sign-up buttons
Never underestimate the power of a call-to-action (CTA) button. This leads to higher conversion rates and improved website usability.
To be effective, your CTA button should stand out from the rest of your site. You can think about button size, contrasting colors, and placement.
Takeaways
The eCommerce tips and tricks covered in this article can improve both user experience and conversion rates. We know the key touchpoints along the customer journey that can drive purchasing decisions.
Using these tips to increase sales will put your eCommerce business up for sale should you ever decide to exit in the future. Keeping your business in top shape is always a best practice.
