On-page SEO (also known as on-site SEO) refers to how you can optimize your web pages to improve your website’s search engine rankings and get organic traffic.
Besides publishing relevant and high-quality content, on-page SEO includes optimization of headlines, HTML tags (title, meta, header), and images.
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (collectively “off” as opposed to links to other places on the web or other external signals). site SEO”). Rank higher and get more relevant traffic from search engines.
On-page SEO can be broadly divided into three categories: content, HTML, and site architecture. We look at each person individually. You’ve heard Content is king.
SEO without it is like a nice new sports car without the engine. It may look good, but it’s not going anywhere. But not all content is created equal.
Here are the content elements you should consider to maximize your onsite SEO:
- E-A-T
One way Google weights your site is based on E-A-T, or expertise, authoritativeness, and trustworthiness.
It’s mentioned 135 times on page 175 of the Google Search Quality Guidelines, which should indicate its role in search engine algorithms.
- Keywords
The easiest way to let users know that your site’s content answers their questions is through the language you use.
In some cases, this is easy to determine. When optimizing your furniture store website, we recommend using keywords like ‘sofa’, ‘dining room set’, ‘end table’.
If you’re a specialty furniture store, try including long-tail keywords like ‘contemporary art deco sideboard’.
That means you need to know what your target customers are searching for and create content that includes those terms. We always recommend doing your research so you don’t miss your chance.
- SEO Writing
Creating content that both search engines prefer and that drive human visitors to your site is an art form.
Creating readable copy while adhering to SEO best practices can be very difficult unless you’ve done it before.
Emphasize readability: Your content should be easy to scan so users can quickly find the information they’re looking for.
Don’t Overuse Keywords: This technique, also known as keyword stuffing, has been used by unscrupulous SEO experts in the past to trick systems. Google doesn’t like websites that overuse keywords. If we are caught doing so, your page may be demoted in the SERPs or removed entirely. Shorten sentences and paragraphs: If you’ve ever been hit by a wall of continuous text just by clicking on a web page, you know how difficult it is to read long pieces of text. Keep sentences and paragraphs short to avoid alienating users.
Use subheadings: Subheadings are large enough to grab the attention of the person reading the page. Use content-heavy content to drive readers down the page.
Use bullets: This might seem overly complicated, but bullets are a great way to break down information into easily digestible chunks. Use it whenever it makes sense.
- Visual Assets
Images, videos, and infographics do more than just give visitors visual interest in your site. It also provides ways to improve your SEO.
Over 36% of his consumers use visual search when shopping online. So if you don’t use images, you’ll miss the traffic.
Optimize accompanying text whenever possible.
Be mindful of image file sizes so they don’t load slowly. Make your images shareable and identify backlink opportunities that can help improve your E-A-T.
HTML
HyperText Markup Language or HTML is the code used to structure web pages and their content.
It tells the user’s browser what to display and where. It also tells search engines what your page is and where to rank you.
- Title Tags
This is one of the key areas to focus on in detail.
This snippet of code, which allows you to give your webpage a title, is unlikely to skyrocket your SERP rankings.
However, in context with other on-page elements (such as the one described here), they help build context and show the relevance of your site.
- Meta Description
Meta description tags are generally short, relevant summaries of the content of a particular page to inform and engage users. They are like sales pitches that convince users that the page is exactly what they are looking for.
- Image Optimization
We already briefly touched on the importance of the visual assets of a page, but now it’s time to dig deeper into their technical aspects.
Here are some tips for optimizing:
- Add SEO-friendly alt tags.
- Choose the right format and file size for faster loading.
- Customize the filename instead of using something like IMG_08759.
- Make sure your images are mobile-friendly.
- Geotagging (For Local Search)
It may be a global economy, but most businesses are still local. Optimize your local on-page SEO and connect with your neighbors.
This isn’t so important for big companies like GMC or Pepsi, but for small businesses, it’s their daily bread.
There are three main SEO tactics to consider when targeting local traffic.
Optimize local listings and citations, including name, address, phone number (NAP), website URL, and business description, use third-party apps, and collect reviews.
Optimize local content, such as providing “near me” searches, serving location-based content, and buying local websites and blogs. Optimize and build connections with other local businesses and organizations.
- Site Speed
A clunky, slow-loading website not only frustrates and alienates visitors, it also negatively impacts your search rankings.
Search Engine Journal took a closer look at the impact of page load time on SEO and confirmed that page speed is a ranking factor in search results.
- Links
Remember E-A-T from the beginning of this article?
One of the best ways for a website to build expertise, authority, and credibility is through links from other reputable websites.
There are three main types you need to know for SEO.
Internal link – Or a link pointing to another page on such a site.
Outbound Links – Also known as external links. These are links pointing to pages on another domain, like this page pointing to his SEO page on Google.
Inbound Links – Sometimes called backlinks. These are links from other websites that point to your page. Of the three, inbound links are by far the most important. They offer the greatest SEO benefits but are also the most difficult to obtain.
There are various methods SEO professionals use to generate quality inbound links. For example, using social media, creating shareable infographics, and querying backlinks.
On-Page SEO Is An Ongoing Process
After all, search engine optimization boils down to one thing. It’s about finding the best way to provide valuable information to searchers and ensure that your website ranks high in her SERPs.
Your goal is to provide users with a richer experience while demonstrating your value to search engines. Luckily, these two go hand in hand. And they start with on-page optimization.
Carefully assess your current site’s weaknesses and opportunities for growth, starting with what you can control.
When you line up all the onsite ducks, you start to see results that include organic improvements in offsite factors. Remember, like Tetris, SEO is never-ending. But if you keep reading and keep working, you’ll get a well-deserved result.
